Stuart partners with Iceland Foods to bolster in-store same-day delivery offering in the UK

London, 30th September 2025: Leading last-mile solutions specialist Stuart has announced a new partnership with Iceland Foods, the major UK supermarket chain.  

As demand for convenient and fast home delivery continues to soar, with over 40% of UK consumers ordering food and groceries monthly, this partnership will bolster Iceland’s existing in-store, same-day scheduled delivery offering in the UK grocery market. Together, Iceland and Stuart’s partnership will meet the growing consumer expectations for flexibility for in-store shopping experiences.

Customers can visit Iceland stores, shop for their chosen products from the full range available in-store, and then schedule delivery within a two-hour time slot on the same day. This service combines the in-store shopping experience with the convenience of home delivery.

Following the success of a trial in 9 stores, Iceland will launch the service across more than 100 sites UK-wide. The partnership leverages Stuart's sustainable delivery network, with over 53% of deliveries completed using low-emission vehicles through an established network of courier partners. 

This new service gives customers complete flexibility, enabling access to the full range of Iceland’s products in-store, without the inconvenience of carrying heavy shopping home on public transport, worrying about frozen products melting in the back of a car, or having to cut their high street visit short. 

“We’re excited to be partnering with a leading brand such as Iceland to introduce innovative and sustainable delivery options that meet the evolving expectations of today’s shoppers. The scheduled in-store, same-day delivery service offers new levels of convenience to Iceland customers while maintaining the quality and choice they expect from in-store shopping,” says Ricardo Amorim, Chief Revenue Officer at Stuart.  

An Iceland Foods spokesperson said: "This new partnership with Stuart will bolster our existing in-store home delivery service, which has been a staple of the Iceland shopping experience for many years. With more slots available for customers, our same-day delivery service will make shopping in-store more convenient than ever before."