Lush, founded in 1995, are the inventors of the bath bomb and bath art alike, offering vegetarian, vegan and cruelty free products to the nation. Their handmade products are ethical with a brand stance on sustainability. Operating on a fresh handmade business model, means that they buck the trend on using preservation chemicals to increase shelf life and produce products with a shorter life span - which are instead bustling with fresh ingredients.
With the events of March 2020 meaning physical shopping had come to a halt, and with consumer needs constantly changing, Lush had to improvise by providing their end-customer with a seamless same day delivery option in urban areas. This is where Stuart stepped in. Stuart now offers a same day delivery service via 45 Lush stores UK wide.
Fresh cosmetics swiftly delivered to your door
This ship-from-store option allows customers to receive their favourite fresh products in as little as two hours. Not long to wait for a bath of a lifetime! Charlotte Howe, from Lush Retail Leadership Team said:
“Our partnership with Stuart means that customers local to us can access their Lush goodies, even when they can’t physically get to us.”
From a customers’ perspective, the journey begins by finding their local store that is within a 5 mile radius of their location, that offers the on demand delivery capability. They then reach out to Lush via their social media channels and organise their order. Once this is placed, they receive a tracking link that provides a precise delivery window, meaning the customer is constantly informed on their package’s whereabouts. 69% of consumers stated that the ability to track an order is one of their top three priorities when purchasing online - and Lush made sure to meet these consumer expectations to stand out from the crowd.
The Stuart store-to-door sustainable model removes the multiple distances and depots that would be completed by a traditional carrier, making it faster and greener by design. From research, a ship-from-store fulfillment method is sustainable in three ways; it reduces a cargo load; last-mile delivery uses more environmentally friendly modes of transport; and the last-mile becomes much shorter.
Stuart offers tech integration too!
As well as offering the service Lush currently operates with minimal technological involvement, allowing them to launch the service in three months from initial conversations to launch, we can provide a fully integrated application programming interface. This will allow an integrated experience whereby the end-customer can select a same day delivery slot from your website and Stuart will deliver. Research shows that 25% of online shoppers would abandon their shopping cart if same day delivery was not an option, therefore it’s a huge competitive advantage to have this option available.
A Lush same day delivery success story
"My experience with your store's bike delivery service was outstanding. My friend was delighted with the gift she received for her virtual baby shower, which was with her within 15 minutes of me placing the order with you. She and I could not have been more impressed with the service. Thanks for saving the day so speedily!"