For logistics, sustainability usually implies looking at the transport types deployed and the carbon emissions generated. Although this is an excellent starting point, being able to look at the bigger picture and taking into account the role and responsibilities of the business as a whole, is imperative. At Stuart, we wholeheartedly recognise, as an organisation, that sustainable delivery is more than just an eco friendly fleet.
3 key pillars will be discussed that we believe a logistics business like Stuart should focus on - (1) reducing CO2e emissions per delivery, (2) building a shared urban infrastructure and (3) building sustainable foundations beyond each delivery.
1. Reduce CO2e emissions per delivery
In order to satisfy consumers’ ever-rising desire to purchase online, emissions from traffic caused by delivery vehicles is planned to increase up to 32% and congestion by 21%, causing irreparable damage to our urban environments.
“At Stuart,” COO David Saenz states, “we know where we want to go: we want to lower the CO2e emission for each of our deliveries to the maximum.”
We have two tools at our disposal here:
(1) reducing the emission of our fleets (reducing CO2e per mile), and
(2) reducing the average distance a package travels (reducing miles per delivery).
Green transportation is an exciting space, with huge momentum, continuously innovating and improving. Numerous exciting projects are being developed to deliver on this long term promise. We strongly believe success lies through partnerships. Partnerships to help couriers retrofit their vehicles, replacing petrol engines with electric engines, or helping transition to greener vehicles will be central to our strategy, as will partnerships with governments to help shape forward thinking policies on sustainability.
2. Build a shared urban infrastructure
The traditional business model for retailers and logistics operators was for each to build and operate their own fleet of vehicles. Yet to be able to get providers to pool together clients’ volumes, would mean to optimise on three core logistical elements: routing, capacity and vehicles.
To create cities that are less congested and polluted, building a tech stack and innovative delivery models that take these challenges into account, is at the heart of Stuart’s mission.
Thanks to our B2B business model, we are creating a shared logistics infrastructure in urban centres across the UK, France, Spain and Poland, which any client can use, powered by smart routing algorithms, that optimise delivery routes and parcel distribution.
Stuart’s Hub-to-Home model is one delivery solution that has been implemented to contribute towards a shared urban infrastructure.
3. Create sustainable foundations beyond delivery
Last, but by no means least, Stuart’s goal is to build a wider company infrastructure around the concept of sustainable cities, which not only incorporates green vehicles and innovative models as illustrated above, but also takes into account the main pillars that uphold the business: the courier fleet, our employees and the wider urban community.
As Saenz states:
“It is the combination of those two components that will result in effective CO2e emission reduction”, David continues
Convenient: Later cut-off times and a same day offering
Imagine this situation: It’s 7am and your customer has just realised they have run out of their favourite foundation. They can’t go to their desired shop because they have work in half an hour. In desperation, they search for same day delivery options and realise that they can get a huge range of products from their preferred cosmetics brand delivered later that day. With their busy and constantly changing schedule, the precise aspect has rescued them from altering plans. They proceed to checkout and voila, the day is saved.
Stuart’s hub-to-home service has saved your customer from inconveniently having to leave the comfort of their home - or from having to change their plans and disrupt their already busy day - making the service unique. They have the reassurance that same day delivery is still a possibility - even at the last minute.
With 49% of consumers stating that same day delivery makes them more likely to shop online, the importance to provide this as a delivery option is clear!
Responsive: Real-time tracking for both business and customer
The end-customer is notified at multiple points where their parcel is via text message. Mobile is the new email, as most UK customers (57%) prefer to receive tracking notifications by SMS.
Below is an example of a scheduled delivery real-time tracking SMS notification flow.
The first message provides the end-customers with a three hour delivery window which can be rescheduled to fit into any of our three time slots: morning, afternoon or evening. The second message is a simple confirmation stating the 1-hour delivery window. The third and final message notifies the recipient that their courier is on its way, along with a link that allows for real-time tracking. All SMS can be customised by the retailer, making the customer journey truly seamless!
Having this sort of contact ensures more successful deliveries. However, if a delivery is unsuccessful, another SMS is sent to the end-consumer to rearrange delivery for the next day as the parcel is sent back to the hub.
On the business side, you have access to a parcel delivery tracking interface, where you can track your end-customers parcels. The whole process is completed in a contact-free way during these difficult times.
Efficient: Easy to implement tech solution
There are three different ways you can implement our tech solution. The first requires no tech integration. A simple CSV file of orders is transferred to Stuart, orders are validated and they are subsequently uploaded to our system and routed. The second option is our key accounts’ favourite, which includes an application programming interface (API) integration, allowing full electronic data interchange, real-time tracking and dedicated resources. Our final tech implementation is via one of our delivery partners, Metapack, which can mean an easy and fast option for those already using the platform.
The Best-in-Class Customer Experience
Last but not least, we pride ourselves on our exceptional customer experience. From a same day and scheduled delivery offering, to constant communication, live tracking and a choice of precise delivery slots, the end-customer experiences a seamless journey.
It is also apparent that our business clients and partners experience the same level of service. This is what our partners, Metapack, say about the hub-to-home experience:
''In today's competitive retail climate, with more people shopping online than ever before, retailers need to ensure they're able to satisfy consumer desire for fast and convenient delivery options. Metapack research highlights that in the UK and France, around 50% of consumers have bought goods from one retailer over another, because they provided more delivery options. Working together with Stuart we're able to help retailers service the changing needs of consumers and provide greater delivery experiences.''
Our hub-to-home model is an innovative opportunity to take your end-customer’s experience to the next level. As the need for e-commerce becomes more of a necessity and the shift in consumer behaviour to online shopping and higher delivery expectations is upon us, we are required to make a shift to cater to these needs. That shift is to a more varied, reliable, sustainable delivery option. With clients such as FLOWERBX operating from Stuart’s hub, the shift is being felt. Why not join the movement?
Request to be contacted by our experienced team and make convenience, speed and sustainability a competitive advantage.